MARGEN. Six phases so you don't automate the chaos.
AI doesn't fix badly designed operations: it amplifies them. So first we measure the margin, then we redesign the process, and only then do we apply AI.
Margin first. Then process. Only then AI.
Map
We reconstruct how the company really operates — not how the manual says it does.
Goal
A real picture of the process, no assumptions.
What it includes
Interviews, workflow observation and a review of data and tools.
Expected outcome
An operational map of the process as it really is.